We’ve been asked this question several times: what exactly is the difference between social networks and social media? For once, the answer is simpler than it seems.
According to Wikipedia, a social network refers to "a group that has meaning: family, colleagues, a group of friends, a community, etc." Each of us, naturally has its own social network, unless you pursue a career as a hermit.
However, today, the term social networks mainly refers to digital networks, such as:
professional social networks (LinkedIn, Viadeo) and
general social networks (Facebook, Twitter...).
Social media, on the other hand, encompasses much more and includes a wide variety of platforms, sites, interactions, and functionalities:
blogs
microblogs (Twitter, Tumblr, Yammer)
wikis (like Wikipedia)
forums
instant messaging (Skype...)
video sharing (YouTube, Vimeo), photo sharing (Pexels, Pixabay...), music sharing (Deezer, Spotify...)
content curation and sharing sites (Flipboard, Social-Share...)
online gaming platforms (Twitch)
Similar to press relations, social media is an essential tool to support digital communication. However, it is crucial to use them consistently. The goal is to strengthen ties with your community, your network, over time. Quantity does not always equate to quality. Thus, trying to post on too many platforms irregularly is often less effective (and more time-consuming) than focusing on one platform but posting intelligently.
Social networks are, therefore, just a "subcategory" of social media.
As part of a communication strategy, to be visible and enhance your reputation, you must occupy the "media" space! However, the multiplicity of media options can be overwhelming.
Many platforms now offer features to automatically share your posts across multiple social platforms. Ask us if you want to know more!
by EyOnline agency Web marketing & operational marketing in France.