To Advertise or Not to Advertise?
When looking to quickly increase your online visibility and traffic to your website, the question of online advertising inevitably arises at some point, especially with Google’s famous Adwords campaigns.
For small businesses or freelancers, this question is even more delicate because it requires a significant advertising investment. Obviously, if your advertising campaigns quickly generate the expected results, the investment will be quickly covered as well. The return on investment can, therefore, be extremely significant.
A well-designed advertising strategy can thus be a considerable asset for the rapid development of your web traffic.
In this article, we’ll explore the advantages of a Google Adwords campaign and how EyeOnline agency supports you through its collaboration with Let's Clic, an agency specialized in Google Ads.
Adwords to Generate Traffic to a Website
What is Adwords?
Adwords, now known as Google Ads, is an online advertising platform developed by Google.
It allows advertisers to create targeted ads that appear in Google search results, on partner sites, and on YouTube.
This form of paid advertising is based on a bidding system, where advertisers pay for clicks, impressions, or video views, for example.
To quickly generate traffic to a website, you would prioritize pay-per-click (PPC) campaigns. The advertiser only pays when a user expresses interest by clicking on the ad, making it a more results-oriented payment method.
CPC, or "Cost Per Click"
This is a pricing model used in online advertising. It means that the advertiser pays each time a user clicks on their ad. Here’s how it works:
1. Online Ad
An advertiser creates an ad and runs it on an online platform (e.g., Google, Facebook, etc.).
2. Free Display
The ad can be seen by many users, but the advertiser pays nothing as long as no one clicks on it.
3. Pay Per Click
When someone clicks on the ad, the advertiser pays a predetermined amount (the cost per click).
Why Adwords is a Useful Tool for Small Businesses and Freelancers
Instant Visibility
Adwords offers almost instant visibility.
The ads appear as soon as the campaign is activated, which is crucial for small businesses and freelancers looking to quickly increase their online presence.
Precise Targeting
Adwords allows for very specific targeting based on keywords, geographic location, the device used, etc.
This ensures that the ads reach the relevant audience.
Total Budget Control
Small businesses often have limited marketing budgets.
Adwords allows precise budget control, with the ability to set daily and monthly limits, ensuring a well-managed investment.
Performance Measurement
The platform offers comprehensive analytical tools, allowing you to measure the campaign’s performance in real-time.
This is essential for adjusting the strategy based on the results.
Let's Clic, Partner of EyeOnline Agency
Who is Let's Clic?
Let's Clic is a digital marketing agency based in Paris, specializing in organic referencing (SEO) and Google Ads campaigns.
With over six years of expertise, it supports businesses, including small businesses, in maximizing their online visibility and growth.
As a Google Premium Partner, Microsoft, SEMRush, and Facebook Blueprint Partner, its expertise covers many types of paid campaigns (Search, Display, Retargeting, Shopping, Local, YouTube...) and also SEO.
EyeOnline Agency Partnering with Let's Clic
EyeOnline agency has successfully collaborated with Let's Clic on several occasions for various clients.
Their know-how, approach, and deep understanding of client challenges, as well as the strong values Let's Clic shares with EyeOnline, make them a top trusted partner.
Our collaboration now allows EyeOnline agency’s clients to benefit from Adwords campaigns tailored to their needs, high-performing, and managed through in-depth expertise in digital marketing.
Conclusion
In conclusion, for small businesses and freelancers looking to maximize their online visibility and generate traffic to their website, a well-managed Adwords campaign can be a profitable strategy.
By collaborating with Let's Clic and EyeOnline agency, businesses can benefit from expert guidance and personalized support to get the most out of their online advertising campaigns.
To learn more and find out if an Adwords campaign is suitable for your goals, call us now!
EyeOnline agency
Web marketing & operational marketing in France