WORKSHOP FOR FRANCE
Emails and newsletters
How to optimize the results of your e-mailings and newsletters in France?
Emailing is one of the most powerful Web marketing tools to acquire new contacts and retain your existing customers.
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How to go about it?
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How to structure your messages and encourage clicks?
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What rules should you follow?
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How to effectively reach your targets and support your commercial development successfully?
Goals
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Understand the basics of emailing and newsletters
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Know how to structure your e-mailing to strengthen its impact
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Discover how to transform and track results
PROGRAM
1. To whom, when and why?
Define your targets and objectives, a fundamental step before each campaign.
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2. Structure, design & contents
The essential elements for successful e-mailing.
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3. The landing page
How to turn simple clicks into qualified contacts.
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4. Performance indicators (KPI)
Tools and reporting, the main indicators to know.
Want to discover the tips for successful e-mailing in France?
Take advantage of this pragmatic and operational workshop to acquire the fundamentals and best practices to apply to your French e-mailings and newsletters!
Lisa Lueg-Althoff
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Marketing and communications professional for over 25 years fluent in English and German.
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Today, she provides managers and independents with its expertise and know-how.
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To help them better understand and better use the essential tools and techniques of web marketing and digital communication to expand in France.
To ensure you apply on a daily basis the knowledge acquired during these workshops, we provide you with a bilingual Senior Marketing Expert whom you can call upon at any time thanks to our Proofreading Pack.
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A simple and accessible solution to gain autonomy and know-how and expand with success in the French market
