Natural reference
WORKSHOP FOR SMES, VSES AND INDEPENDENTS
How to improve the visibility of your website in French Internet search results?
Organic ranking (or SEO for Search Engine Optimization) is one of the strategic web marketing tools to increase the online visibility of your business.
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But what should we do?
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How to define the right keywords for your business?
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How to optimize the structure and content of your site?
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What mechanisms should be taken into account?
Goals
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Understand the basics of SEO (natural referencing)
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Know how to define a list of keywords and know where to place them on your site
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Discover the levers to create links to your site (backlinking)
PROGRAM
1. Definition of keywords
Essential first steps to the foundation of SEO.
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2. Work on relevance: ON-site enrichment
Strategic locations to place your keywords.
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3. Ensure its popularity: OFF-site or netlinking levers
The basics of creating external links leading to your site.
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4. Performance indicators (KPI)
Tools and reporting, the main indicators to know.
Want to discover the essential steps of SEO to expand in France?
Take advantage of this pragmatic and operational skills transfer workshop to acquire the fundamentals and best practices to integrate into your French SEO strategy!
Lisa Lueg-Althoff
To ensure you apply on a daily basis the knowledge acquired during these workshops, we provide you with a bilingual Senior Marketing Expert which you can request at any time thanks to our Proofreading Pack.
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A simple and accessible solution for gain autonomy and know-how to expand in France.
