Decoding Google's SEO Acronyms
Today, the estimated number of websites on the internet is around 1 billion, with 4.26 billion web pages. The main search engine, both on PC and mobile, is undeniably Google, which accounts for more than 90% of global online searches.
As a result, to have a visible and well-ranked site on Google (i.e., appearing on the first pages and lines of search results), one must master the tools provided by this internet giant.
Here are some definitions you need to know to stay ahead!
ORGANIC REFERENCING (also known as free)
Today, we distinguish several disciplines, each encompassing specific techniques aimed at optimizing a website's visibility and ranking in search engine result pages (known as SERPs for Search Engine Result Pages):
SEO (Search Engine Optimization), mainly focusing on optimizing the website to enhance its presence on Google.
SMO (Social Media Optimization), which relies on social networks to increase visibility.
VSEO (Video SEO), which utilizes video to improve a website's visibility.
Given the increasing number of websites and searches, Google has now emphasized the structuring of links and the richness of a website's editorial content.
This technique also addresses the growing use of voice searches. SXO (Search eXperience Optimization) is thus based on user experience (UX) to enhance a website's visibility.
PAID REFERENCING (or sponsored)
In English, this is referred to as SEM (Search Engine Marketing), which includes various advertising techniques aimed at optimizing a website's ranking on search engines to acquire new leads.
SEA (Search Engine Advertising), based on purchasing sponsored links with "pay-per-click" billing, meaning each time a user clicks on a sponsored ad on Google.
SMA (Social Media Advertising), which includes ad placements on social networks.
VSEA (Video SEA), which involves the paid referencing of videos.
by EyeOnline agency
Web marketing & operational marketing in France