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  • Writer's pictureLisa Lueg

6 best practices for creating a hit offer

Before purchasing your product or services, a customer may ultimately hesitate or even abandon the purchase, due to multiple factors.


What are these factors and how can you limit their impact to maximize your sales?


6 tips to make your offer unmissable - EyeOnline agency

6 good practices that will make the difference when creating your offer.


1 – MEET A REAL NEED

To do this, you have to put yourself in the customer's place.


He does not dream of a product or service in itself, he seeks a solution to a problem . Thus, he will not want help to complete a task, but will instead want to save time to complete more tasks during the day.


You must therefore know how to identify your customers' problems and obstacles in order to provide them with a truly impactful solution for them.


2 - PERSONALIZE YOUR OFFER AS MUCH AS POSSIBLE

An offer that pleases everyone is wishful thinking...


Your offer must correspond not only to a need but also to a specific target group. And your target must immediately be able to understand that the offer is addressed specifically to them.


You must therefore specify on your site's home page (or from the start of your e-mailing) who your offer is intended for and then personalize it according to the type of your customers.


3 - HIGHLIGHT THE BENEFITS OF YOUR PRODUCT


It is important to have a strong promise by highlighting all of the benefits that your customer will benefit from by purchasing your product or service.

To do this, you must be able to identify the underlying motivations of your customers, whether they are rational (easy use, time saving, savings, etc.) or irrational (recognition, prestige, belonging to a group, etc.).


Therefore, on your website or in your e-mailings , these benefits must be clearly listed.


4 – MINIMIZE THE BARRIERS TO PURCHASING


On your website or in your emails, it is imperative to simplify the customer journey.

Support the purchasing process with clear buttons and instructions, and above all limit the wait. Because the longer a customer waits, the more they are tempted not to finalize their purchase.


So hunt for bugs, and optimize the display of your pages and e-mailings. Testimonials or customer references and guarantees such as “satisfied or refunded” will also reassure your targets and remove any remaining obstacles.


5 - PROMOTE THE GOOD DEAL


Your customer should leave satisfied with the impression of having gotten a good deal .

Don't devalue your product or service with a ridiculously low (or high) price and rather insist on value for money that sets you apart from the competition.


You can also play on the psychological threshold of the price , for example by offering a price of €449 instead of €500.


6 – INSIST ON RARITY


Sometimes it can take months for a customer to decide, only to end up with your competitor...


So, play on the exceptional side of your offer by providing options limited in time , or promotions introducing a character of urgency (more than until... still until...).


Voila, now you have all the cards in hand. Of course, on paper (well, on the screen...) it seems simple and obvious. But putting all this into practice is perhaps less so.


So just pick up the phone to ask us for advice, or click here to leave us a message.



EyeOnline agency - French Operational Web Marketing

Localise your marketing strategy and tools to expand your business in France

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