Which Hashtags and How to Use Them? - Part 2

Thanks to our first article, you are well on your way to becoming a true hashtag expert.

Now the question is, how can you leverage these hashtags in your digital communication to enhance your brand awareness?

How to Use the Hashtag?

The hashtag acts as a hyperlink that allows you to discover all the posts associated with that hashtag.

There are two ways to discover content through hashtags:

• Clicking on the hashtag

• Searching for the keyword/hashtag in the search bar

You simply need to add a keyword preceded by the # symbol in a post, for example, #digitalmarketing. Your hashtag can be placed anywhere in your #post. Since it appears in bold and becomes clickable, it is more visible. You can also group the hashtags at the end of a post.

You can also add them to the bios, descriptions of your profiles, and company pages.

For example: "EyeOnline Agency #digitalmarketingagency for #smes and #smallbusinesses!"

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Important to know!

A hashtag should not include spaces, periods, or hyphens. However, accents and emojis are possible. Indeed, each space, period, or hyphen breaks the keyword into two, and only the first part will be considered.

OK: #marketingdigital NOT OK: #marketing-digital #marketing_digital #marketing.digital #marketing digital

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Which Hashtags Should You Use?

There are thousands of hashtags today. The key is to choose those that are most relevant for your brand's visibility while staying consistent with the content of your post. To clarify, here is a (non-exhaustive) list of hashtag categories:

Brand Hashtags:

• It is important to use hashtags specific to your brand name. This way, your community can more easily find your content. For EyeOnline agency, for example, we use #eyeonlineagency #eoa.

• These are generally grouped at the end to "sign" a post and reinforce brand awareness.

Descriptive Hashtags:

• Common words that reflect the content of the post and allow for broader reach, such as #portrait, #infographic, #tips, #advice.

Niche/Industry Hashtags:

• These hashtags help refine your visibility and usually refer to your core activity. Example: #marketingagency #digitalagency #digitalmarketingagency

Sector/Target Hashtags:

• Specific to your industry and target audience #smes #smallbusinesses #freelancer

Trending Hashtags:

• These hashtags allow you to reach a broader audience and capitalize on viral or current events. Example: #metoo #covid

Location Hashtags:

• Highly followed on social media and relevant for addressing your audience locally #paris #yvelines # germany

TIP

If you're short on inspiration, the tool Tagsfinder will help you easily find many related and complementary hashtags... Even those banned on Instagram.

You now have almost all the keys to integrating hashtags into your digital communication. There is one last question you need to answer:

But how many hashtags should you include in your posts? Find out in the upcoming 3rd article in this series dedicated to hashtags!

EyeOnline agency Web marketing & operational marketing in France